UPDATE: 1-800-BUSINESS was sold 1-800-BUSINESS, LLC is being sold at auction together with the valuable toll free vanity phone number 1-800-BUSINESS and related domain names. The auction was announced earlier this week and will be held … [Continue reading]
Email Scams Targeting Personal Injury Lawyers
Personal injury lawyers beware of email scams. Email scammers have been previously targeting divorce and collection lawyers to collect a debt but are now targeting personal injury lawyers. Email scammers pretend to have been in an accident and … [Continue reading]
What Can a Toll Free Vanity Phone Number Do for Lawyer Advertising?
I received an e-mail today from Jerrold Parker, senior partner at Parker Waichman, LLP, a well-known New York personal injury law firm. Jerry was writing to ask me to evaluate and list his new personal injury case management software called … [Continue reading]
How to Destroy Your Brand
Once you decide on on the direction of your brand, never forget it and never deviate from it. I noticed two recent examples of brand deviation or destruction by major corporations. Recently, Domino's announced that (after 40 years) they … [Continue reading]
What’s in a Name? $19 Million!
New Year's Eve was Tavern on the Green's last night for dinner under its current ownership. Now, after a fight for ownership rights of the brand, a Manhattan federal judge will decide who gets to keep the name Tavern on the Green, valued at $19 … [Continue reading]
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