This lawyer’s billboard was cleverly designed to go viral but is also well designed with a simple message and not much text on the Billboard, so it’s easily read and understood while driving by in three seconds.
The billboard, for a divorce lawyer in Albany, NY, shows the wedding ring finger extended but made to look like someone’s getting the middle finger.
The image is simple, striking, and noticeable. The message “I’m DONE” and DIVORCE $499 is simple and drives the point home in less than the time it takes to drive by the Billboard. Using numbers and symbols has been shown to attract attention.
The slogan “We the People®” reinforces memory of the website domain name WeThePeopleAlbany.com.
See more information about the average viewing time to read a billboard (3-6 seconds) and designing billboards for lawyers.