Law firms are marketing legal services with social media including Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and others.
Are you feeling left behind because you don’t have the time to interact with all of these social media sites?
The question is do you really need to market your law firm on all of the social media sites or even on any of them. After working on cases and speaking with clients all day, do you really want to share content and interact with followers on Facebook, Twitter, LinkedIn, and Google+?
You can outsource your social media content sharing but that can be a disaster if you pick the wrong firm. Social media marketing is one area where you shouldn’t look to save money if you don’t have the time to do it yourself.
Many inexpensive services which provide social media content sharing are in foreign countries. These services often provide extremely poor content with spelling and grammatical errors. This type of outsourcing can not only turn off your followers but can harm search engine optimization efforts.
If your law firm provides legal services to the general public such as personal injury, criminal defense, family law, etc., social media may be beneficial but will require a lot of time to generate followers and cultivate your following. Unfortunately, social media can be more time-consuming for lawyers providing services to the general public because more social media sites are available for this.
Corporate law firms can have an easier time since they generally have more employees with someone who can be assigned to take care of the social media marketing. Additionally, corporate law firms can just use LinkedIn.
John Boitnott, in his article published at Inc. suggests that law firms only need to use LinkedIn and Facebook but I think LinkedIn is more important. The article highlights the mistakes you can make with social marketing.
How much time do you need to spend and how much time can you afford to spend? I have a Facebook page but I haven’t had time in last two weeks to even look at it. If your planning on doing your own social media marketing, I have an article at Top10GoogleResults.com providing information on the number of times per day and the best times per day to share content on Twitter, Facebook, LinkedIn & Google+.