Lawyers have several sets of rules to consider when creating advertisements. The FTC regulates all advertising in every state; each state may have its own regulations concerning general advertisers; and the attorney ethics rules of the state in which … [Continue reading]
Basic Ethics For Lawyer Advertising
What Are Vanity Phone Numbers Worth?
You need a vanity phone number for advertising. But what's the value of a vanity number? That depends upon the vanity phone number, what it's used for, and whether you are a licensee, buyer, or seller (vanity telephone numbers cannot be sold but can … [Continue reading]
Branding Your Law Firm vs. Direct Response Advertising, What You Should Know
What is Branding? Branding is an attempt to evoke an image that is retained in the mind of the target audience by the use of a memorable symbol or name. Why create a brand? Would Yahoo or Google be where they are today if they chose a generic name … [Continue reading]
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