Marketing | Lawyer Advertising Blog

Marketing Your Law Firm With Social Media

By Philip Franckel, Esq. 525Leave a Comment2014-09-23+23%3A13%3A58Philip+Franckel%2C+Esq.

Law firms are marketing legal services with social media including Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and others.
Are you feeling left behind because you don’t have the time to interact with all of these social media sites?

The question is do you really need to market your law firm on all of the social media sites or even on any of them. After working on cases and speaking with clients all day, do you really want to share content and interact with followers on Facebook, Twitter, LinkedIn, and Google+?

This is a preview of Marketing Your Law Firm With Social Media. Read the full post (392 words, estimated 1:34 mins reading time)

How Can Your Video Stand Out From the Competition?

By Philip Franckel, Esq. 4441 Comment2014-03-09+02%3A12%3A01Philip+Franckel%2C+Esq.

Do you have videos on your law firm website? You should! 90% of users say a video about a product is helpful to their decision process.

Video marketing is very different than a TV commercial. A TV commercial is usually a 10, 15 or 30 second advertising spot while video marketing is a longer video commonly used for marketing on a website and social networks like Youtube, Facebook and Linkedin.

Videos made for marketing have entirely different goals, messages and lengths. As with advertising on TV, the message is crucial. The message in a marketing video must engage the viewer. Fail that and you wasted your money.

This is a preview of How Can Your Video Stand Out From the Competition?. Read the full post (468 words, estimated 1:52 mins reading time)

How To Get More Time For Advertising and Marketing

By Philip Franckel, Esq. 3481 Comment2013-07-31+20%3A26%3A59Philip+Franckel%2C+Esq.

Advertising and marketing costs more than money. It costs your time, especially marketing. Additionally, lawyers have to work harder and more efficiently to earn the same legal fees of years ago.

Advertising efforts can be delegated to an advertising agency but you still need to spend your time overseeing your advertising campaign. If you have no idea what you’re agency is doing you’re doomed for failure.

With TV advertising becoming more difficult, marketing becomes even more important. Although less expensive than advertising, marketing costs a lot more of your time. With increased marketing, you’ll get more cases and need more time. It’s a vicious circle.

This is a preview of How To Get More Time For Advertising and Marketing. Read the full post (836 words, estimated 3:21 mins reading time)

Cut Your Marketing Expenses When Revenues Are Down?

By Philip Franckel, Esq. 2042 Comments2011-06-14+22%3A03%3A05Philip+Franckel%2C+Esq.

I received a Technolawyer e-newsletter promoting an article, by Lee Rosen, revealing the secret to charging flat legal fees. The secret is to make your fixed expenses variable. One of the expenses suggested to be changed to variable is marketing and ostensibly, advertising.

The article stated: “Now we’ve achieved variability on our marketing expenses. We have no contracts related to marketing. We can start or stop our marketing on a moment’s notice with no penalty. It’s quick and easy.”

While it can be advantageous to have variable expenses, decreasing marketing expenses when revenue is going down is a disastrous idea. This will reduce revenue even further both now and in the future.

This is a preview of Cut Your Marketing Expenses When Revenues Are Down?. Read the full post (701 words, estimated 2:48 mins reading time)

Give out Your Contact Information without Business Cards

By Philip Franckel, Esq. 57Leave a Comment2009-06-20+21%3A15%3A44Philip+Franckel%2C+Esq.

Would you like to instantly and simultaneously give your contact information to a group of people? Let’s say that you’re giving a legal seminar about asbestos litigation to a group of lawyers. Now, you can simultaneously give your contact information to every attorney listening to your seminar.

All you have to do is tell someone or a group of people to text your username on their cell phone to 50500 and your contact information will be sent to them. It’s that simple and it’s even free!

This is a preview of Give out Your Contact Information without Business Cards. Read the full post (175 words, estimated 42 secs reading time)