Lawyers who have advertised on TV for a long time have noticed that it’s not working as well as it used to, and many lawyers have asked me why TV advertising is not what it used to be.
I see some similarities between TV advertising to the Yellow Pages.
When the Yellow Pages worked well, it was the only yellow book. Then there were many.
Years ago, there were up to six network channels that were commonly watched. Most of the lawyer advertising was on just one or two TV channels. Some TV shows had almost nothing but TV commercials for lawyers on Jerry Springer.