Lawyers who have advertised on TV for a long time have noticed that it’s not working as well as it used to. Many lawyers have asked me why TV advertising is not what it used to be. I see some similarities with TV advertising to the Yellow Pages.
When the Yellow Pages worked well, there was only one yellow book. Years ago, there was just broadcast TV with just a very few channels. Most of the lawyer advertising was on just one or two channels. Now, there are over 1,000 channels; many different sources; and many different methods of watching TV content.