The top Super Bowl commercials are rated by the public for entertainment but which commercial is the best to sell the product? It’s the Michael Bublé Bubly™ commercial by Goodby Silverstein & Partners.
Why is the Michael Bublé Bubly™ Super Bowl TV commercial my winner? It’s not analytics.
SPARK Neuro is an interesting company offering neuroanalytics to optimize advertising. Using a headset, they measure the amount of emotion and attention of the viewer while a TV commercial is playing.