A personal injury attorney aired an unbelievable 2 minute long halftime TV commercial in a Super Bowl ad. No, the ad wasn't national - it was local, aired in Savannah, GA but it's still costly and it was 2 minutes long! The TV ad features … [Continue reading]
How To Get More Time For Advertising and Marketing
Advertising and marketing costs more than money. It costs your time, especially marketing. Additionally, lawyers have to work harder and more efficiently to earn the same legal fees of years ago. Advertising efforts can be delegated to an … [Continue reading]
Will lawyers soon stream advertising into your head?
Will lawyers soon stream advertising into your head? It's now possible. Sky Deutschland developed technology for advertising which was previously designed for the military called bone conduction. Bone conduction transmits sound to the inner ear … [Continue reading]
Is TV Advertising Going the Way of the Yellow Pages?
Lawyers who have advertised on TV for a long time have noticed that it's not working as well as it used to, and many lawyers have asked me why TV advertising is not what it used to be. I see some similarities between TV advertising to the Yellow … [Continue reading]
Did Your Law Firm Renew Your Yellow Page Ad?
When the yellow pages calls to sell you an ad, you might want to give it some thought before saying No Thanks. Bar 3 Bar-B-Q, a Montana restaurant, found themselves listed for free under the "Animal Carcass Removal" section in the local yellow … [Continue reading]
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