Lawyers who have advertised on TV for a long time have noticed that it's not working as well as it used to. Many lawyers have asked me why TV advertising is not what it used to be. I see some similarities with TV advertising to the Yellow … [Continue reading]
Did Your Law Firm Renew Your Yellow Page Ad?
When the yellow pages calls to sell you an ad, you might want to give it some thought before saying No Thanks. Bar 3 Bar-B-Q, a Montana restaurant, found themselves listed for free under the "Animal Carcass Removal" section in the local yellow … [Continue reading]
Eat Mor Chikin – Not if it tastes like a T-shirt!
Now for the second time, after allegedly abandoning their first claim, Chick-fil-A sent a cease-and-desist letter to Bo Muller-Moore who makes screen printed "Eat More Kale" T-shirts by hand. Apparently, Chick-fil-A believes that use of the slogan … [Continue reading]
Cut Your Marketing Expenses When Revenues Are Down?
I received a Technolawyer e-newsletter promoting an article, by Lee Rosen, revealing the secret to charging flat legal fees. The secret is to make your fixed expenses variable. One of the expenses suggested to be changed to variable is marketing and … [Continue reading]
Bing & Google – Search Engine Evolution
Bing is now using Facebook data to display websites your friends have "liked". This is influencing the ranking of the search engine listing results in a way that is personal to you and will display results on the first page which could previously … [Continue reading]
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