Update: The Yellow Pages are nearing an end and marketing guru (former giant in the Yellow Page industry) Dick Larkin has a new website for marketing Commandomarketing.com I've wanted to write another article about the Yellow Pages, but want to … [Continue reading]
The Yellow Pages are dead, aren’t they?
Lawyers.com joins other online advertisers on TV
Years ago, people told me that the Internet would be the end of TV advertising. I told them that my fear was that demand for TV advertising time from online companies would substantially increase and push TV advertising costs higher. Today, there … [Continue reading]
Internet Advertising: Reality or Hype?
Lawyers have a lot of common sense. It's probably the single most important trait of a lawyer, but when it comes to issues outside the scope of a client matter, some lawyers get lazy and put away their common sense. I was at a seminar on May 20, … [Continue reading]
Is your law firm using a .info domain name?
Update: I'm sure Google no longer penalizes .info because it's simply not necessary. Google can easily distinguish a spammy website. However, because .info domain names were sold so cheap ($0.99) spammers used .info extensively and .info is viewed as … [Continue reading]
Are Email Problems Damaging Your Marketing Effort?
Do you know how many potential clients you are losing because their e-mails are returned undelivered? I believe lawyers don't really need new clients because eliminating spam e-mail seems to be more important. I do TV advertising for personal … [Continue reading]
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