Lawyer Advertising Blog - Lawyer Advertising, Marketing, TV, Radio, Billboards, Internet, 1-800 Vanity Phone Numbers & Ethics

The Ever Changing Face of Advertising

By Philip Franckel, Esq. 5411 CommentThe+Ever+Changing+Face+of+Advertising2015-01-15+21%3A58%3A15Philip+Franckel%2C+Esq.

Amazon.com, Inc. announced a deal with filmmaker Woody Allen to write and direct his first television series for Amazon Prime's Instant Video streaming service. The deal is a further commitment to distribute video content by Amazon since it started … [Continue reading]

Rule Against Advertising Past Results is Past

By Philip Franckel, Esq. 538Leave a Comment2015-01-08+23%3A00%3A58Philip+Franckel%2C+Esq.

Lawyers in Florida can now advertise past results in their advertising. The rules prohibited using past results in lawyer advertising in indoor and outdoor display, television and radio. However, a federal court held that the state ethics rules were … [Continue reading]

Marketing Your Law Firm With Social Media

By Philip Franckel, Esq. 525Leave a Comment2014-09-23+23%3A13%3A58Philip+Franckel%2C+Esq.

Law firms are marketing legal services with social media including Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and others. Are you feeling left behind because you don't have the time to interact with all of these social media … [Continue reading]

How Clients Search on the Internet

By Philip Franckel, Esq. 505Leave a CommentHow+Clients+Search+on+the+Internet2014-07-23+04%3A50%3A40Philip+Franckel%2C+Esq.

Potential clients are searching for lawyers on the Internet using longtail keywords. FindLaw found that longtail keyword searches where someone was looking for a lawyer accounted for 32% of all searches. 67% were less valuable research queries using … [Continue reading]

How Can Your Video Stand Out From the Competition?

By Philip Franckel, Esq. 4441 Comment2014-03-09+02%3A12%3A01Philip+Franckel%2C+Esq.

Do you have marketing and testimonial videos on your law firm website? You should! 90% of users say a video about a product is helpful to their decision process. Video marketing is very different than a TV commercial. A TV commercial is usually a … [Continue reading]