Lawyer Advertising Blog - Lawyer Advertising, Marketing, TV, Radio, Billboards, Internet, 1-800 Vanity Phone Numbers & Ethics

How Clients Search on the Internet

By Philip Franckel, Esq. 505Leave a CommentHow+Clients+Search+on+the+Internet2014-07-23+04%3A50%3A40Philip+Franckel%2C+Esq.

Potential clients are searching for lawyers on the Internet using longtail keywords. FindLaw found that longtail keyword searches where someone was looking for a lawyer accounted for 32% of all searches. 67% were less valuable research queries using … [Continue reading]

How Can Your Video Stand Out From the Competition?

By Philip Franckel, Esq. 4441 Comment2014-03-09+02%3A12%3A01Philip+Franckel%2C+Esq.

Do you have videos on your law firm website? You should! 90% of users say a video about a product is helpful to their decision process. Video marketing is very different than a TV commercial. A TV commercial is usually a 10, 15 or 30 second … [Continue reading]

Lawyer’s 2 minute local Super Bowl ad!

By Philip Franckel, Esq. 425Leave a Comment2014-02-07+04%3A47%3A11Philip+Franckel%2C+Esq.

A personal injury attorney aired an unbelievable 2 minute long halftime TV commercial in a Super Bowl ad. No, the ad wasn't national - it was local, aired in Savannah, GA but it's still costly and it was 2 minutes long! The TV ad features … [Continue reading]

How To Get More Time For Advertising and Marketing

By Philip Franckel, Esq. 3481 Comment2013-07-31+20%3A26%3A59Philip+Franckel%2C+Esq.

Advertising and marketing costs more than money. It costs your time, especially marketing. Additionally, lawyers have to work harder and more efficiently to earn the same legal fees of years ago. Advertising efforts can be delegated to an … [Continue reading]

Will lawyers soon stream advertising into your head?

By Philip Franckel, Esq. 335Leave a Comment2013-07-05+01%3A12%3A51Philip+Franckel%2C+Esq.

Will lawyers soon stream advertising into your head? It's now possible. Sky Deutschland developed technology for advertising which was previously designed for the military called bone conduction. Bone conduction transmits sound to the inner ear … [Continue reading]