Lawyer Advertising Blog - Lawyer Advertising, Marketing, TV, Radio, Billboards, Internet, 1-800 Vanity Phone Numbers & Ethics

The Ever Changing Face of Advertising

By Philip Franckel, Esq. 5411 CommentThe+Ever+Changing+Face+of+Advertising2015-01-15+21%3A58%3A15Philip+Franckel%2C+Esq.

Amazon.com, Inc. announced a deal with filmmaker Woody Allen to write and direct his first television series for Amazon Prime's Instant Video streaming service. The deal is a further commitment to distribute video content by Amazon since it started … [Continue reading]

Rule Against Advertising Past Results is Past

By Philip Franckel, Esq. 538Leave a Comment2015-01-08+23%3A00%3A58Philip+Franckel%2C+Esq.

personal injury lawyer settlement results in advertising

Lawyers in Florida can now advertise past results in their advertising. Florida ethics rules prohibited using past results in lawyer advertising for indoor and outdoor displays, television, and radio. However, a federal court held that the state … [Continue reading]

Marketing Your Law Firm With Social Media

By Philip Franckel, Esq. 525Leave a Comment2014-09-23+23%3A13%3A58Philip+Franckel%2C+Esq.

Law firms are marketing legal services with social media including Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and others. Are you feeling left behind because you don't have the time to interact with all of these social media … [Continue reading]

How Clients Search on the Internet

By Philip Franckel, Esq. 505Leave a CommentHow+Clients+Search+on+the+Internet2014-07-23+04%3A50%3A40Philip+Franckel%2C+Esq.

Potential clients are searching for lawyers on the Internet using longtail keywords. FindLaw found that longtail keyword searches where someone was looking for a lawyer accounted for 32% of all searches. 67% were less valuable research queries using … [Continue reading]

How Can Your Video Stand Out From the Competition?

By Philip Franckel, Esq. 4441 Comment2014-03-09+02%3A12%3A01Philip+Franckel%2C+Esq.

Do you have marketing and testimonial videos on your law firm website? You should! 90% of users say a video about a product is helpful to their decision process. Video marketing is very different than a TV commercial. A TV commercial is usually a … [Continue reading]