Law firms are marketing legal services with social media including Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and others. Are you feeling left behind because you don't have the time to interact with all of these social media … [Continue reading]
How Clients Search on the Internet
Potential clients are searching for lawyers on the Internet using longtail keywords. FindLaw found that longtail keyword searches where someone was looking for a lawyer accounted for 32% of all searches. 67% were less valuable research queries using … [Continue reading]
How Can Your Video Stand Out From the Competition?
Do you have marketing and testimonial videos on your law firm website? You should! 90% of users say a video about a product is helpful to their decision process. Video marketing is very different than a TV commercial. A TV commercial is usually a … [Continue reading]
Lawyer’s 2 minute local Super Bowl ad!
A personal injury attorney aired an unbelievable 2 minute long halftime TV commercial in a Super Bowl ad. No, the ad wasn't national - it was local, aired in Savannah, GA but it's still costly and it was 2 minutes long! The TV ad features … [Continue reading]
How To Get More Time For Advertising and Marketing
Advertising and marketing costs more than money. It costs your time, especially marketing. Additionally, lawyers have to work harder and more efficiently to earn the same legal fees of years ago. Advertising efforts can be delegated to an … [Continue reading]
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