Strict new lawyer advertising ethics rules are being proposed in New York, I suppose to improve the image of lawyers in the eyes of the public. The rules will become effective November 1, 2006. Will new lawyer advertising ethics rules have any … [Continue reading]
Yahoo! & Google Click Fraud Settlements & How to Reduce Click Fraud
An e-mail was just sent out to advertisers participating in Yahoo! Search Marketing, formally known as Overture, advising of the proposed class action settlement for bidders advertising during the period of January 1, 1998 in July 31, 2006. Affected … [Continue reading]
Will Your Business Be Successful?
When there is little competition, business is easy and brute force advertising, using lots of money, works. But, when the going gets tough, brute force is destined for failure. When the competition intensifies, differentiation decides success or … [Continue reading]
Should You Use an Advertising Agency or Buy Your Own TV Media Time Direct?
Buying TV media time direct may seem like a good idea. You can save the 15% advertising agency commission and a lot more than that if you end up with an unscrupulous advertising agency that substantially marks up the media time and then charges a … [Continue reading]
How Valuable Is a Brand?
Yesterday, Imus was interviewing George Carlin on MSNBC. Joking about some future catastrophe, George Carlin said he expected to wake up some morning and see it on CNN. He could've said that he would expect to see it on MSNBC, especially since he was … [Continue reading]
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