If you're considering or already bidding on keywords on the Internet (known as Pay Per Click advertising or PPC), there may be important issues which you have not considered. If you know what you're doing, bidding on keywords can be quite … [Continue reading]
Bidding on Keywords? Click Fraud?
Turn Traditional Business Priorities Right Side Up
Famous NASCAR driver Robby Gordon loves racing, but he likes to make money and knows how to do it. He may not have the best finish times, but he probably became a financial success quicker than anybody else on the NASCAR circuit. What's his secret? … [Continue reading]
Can Your Law Firm Compete on TV With a Small Budget?
You're considering lawyer advertising on TV, but you're afraid your law firm can't compete. You're probably thinking that you can only afford somewhere between $5,000 and $15,000 per month, but there are two or three law firms each spending $200,000 … [Continue reading]
Yellow Page Advertising
Yellow page telephone books are distributed within small geographic areas which may be ideal for lawyer advertising, when the lawyer is not interested in clients residing more than 30 minutes from the law office. There are small yellow page books … [Continue reading]
Always Focus Branding
Advertising for lawyers, particularly law firms providing services to individuals, is usually direct response advertising which presents different advertising issues than those seen in traditional TV brand advertising. A recent TV commercial for … [Continue reading]