A TV advertising campaign requires sufficient capital to produce or license TV commercials and maintain an uninterrupted weekly budget to buy media on several TV stations. The financial requirements can be difficult for a solo law practice to afford. … [Continue reading]
How to Pick a Domain Name For Your Law Firm Web Site
Your law firm needs a website, but how do you pick a domain name for your web site? What exactly is a domain name? Your web site address is also known as an IP (Internet Protocol) address or URL (Uniform Resource Locator) and looks like this … [Continue reading]
Inexpensive Lawyer Marketing – How to Compete with Lawyer Advertising
Considering lawyer advertising for your personal injury law practice? Be prepared to commit a sufficient amount of money every month without interruption. Already advertising? Get even more clients for free! Businesses and advertising agencies have … [Continue reading]
Should Lawyers Be Allowed To Advertise?
Competition is the bedrock of American democratic society. Competition fosters better service and fairer prices. For instance, competition may force a smaller law firm to provide better and more personal service in order to compete with a larger … [Continue reading]
Lawyer Advertising – What Media To Use
This article will briefly examine the various media available for lawyer advertising, including TV, Radio, Billboards, Newspapers and the Internet. Dollar for dollar, TV is the first choice for lawyer advertising. Any additional funds can be spent … [Continue reading]