Lawyer Advertising Blog - Lawyer Advertising, Marketing, TV, Radio, Billboards, Internet, 1-800 Vanity Phone Numbers & Ethics

Should Lawyers Be Allowed To Advertise?

By Philip Franckel, Esq. 14Leave a Comment2005-02-10+03%3A36%3A23Philip+Franckel%2C+Esq.

Competition is the bedrock of American democratic society. Competition fosters better service and fairer prices. For instance, competition may force a smaller law firm to provide better and more personal service in order to compete with a larger … [Continue reading]

Lawyer Advertising – What Media To Use

By Philip Franckel, Esq. 132 CommentsLawyer+Advertising+-+What+Media+To+Use2005-02-08+18%3A03%3A18Philip+Franckel%2C+Esq.

This article will briefly examine the various media available for lawyer advertising, including TV, Radio, Billboards, Newspapers and the Internet. Dollar for dollar, TV is the first choice for lawyer advertising. Any additional funds can be spent … [Continue reading]

Basic Ethics For Lawyer Advertising

By Philip Franckel, Esq. 12Leave a CommentBasic+Ethics+For+Lawyer+Advertising2005-02-06+02%3A42%3A30Philip+Franckel%2C+Esq.

Lawyers have several sets of rules to consider when creating advertisements. The FTC regulates all advertising in every state; each state may have its own regulations concerning general advertisers; and the attorney ethics rules of the state in which … [Continue reading]

Vanity Phone Numbers – What Are They Worth?

By Philip Franckel, Esq. 92 Comments2005-02-03+04%3A25%3A52Philip+Franckel%2C+Esq.

You need a vanity phone number for advertising. But what's the value of a vanity number? That depends upon the vanity phone number, what it's used for and whether you are a licensee, buyer or seller (vanity telephone numbers cannot be sold, but can … [Continue reading]

Branding Your Law Firm vs. Direct Response Advertising, What You Should Know

By Philip Franckel, Esq. 2Leave a Comment2004-12-14+05%3A04%3A17Philip+Franckel%2C+Esq.

What is branding? Branding is an attempt to evoke an image that is retained in the mind of the target audience by use of a memorable symbol or name. Why create a brand? Would Yahoo or Google be where they are today if they chose a generic name like … [Continue reading]