Lawyer Advertising Blog - Lawyer Advertising, Marketing, TV, Radio, Billboards, Internet, 1-800 Vanity Phone Numbers & Ethics

Basic Ethics For Lawyer Advertising

By Philip Franckel, Esq. 12Leave a CommentBasic+Ethics+For+Lawyer+Advertising2005-02-06+02%3A42%3A30Philip+Franckel%2C+Esq.

Lawyers have several sets of rules to consider when creating advertisements. The FTC regulates all advertising in every state; each state may have its own regulations concerning general advertisers; and the attorney ethics rules of the state in which … [Continue reading]

Vanity Phone Numbers – What Are They Worth?

By Philip Franckel, Esq. 92 Comments2005-02-03+04%3A25%3A52Philip+Franckel%2C+Esq.

You need a vanity phone number for advertising. But what's the value of a vanity number? That depends upon the vanity phone number, what it's used for and whether you are a licensee, buyer or seller (vanity telephone numbers cannot be sold, but can … [Continue reading]

Branding Your Law Firm vs. Direct Response Advertising, What You Should Know

By Philip Franckel, Esq. 2Leave a Comment2004-12-14+05%3A04%3A17Philip+Franckel%2C+Esq.

What is branding? Branding is an attempt to evoke an image that is retained in the mind of the target audience by use of a memorable symbol or name. Why create a brand? Would Yahoo or Google be where they are today if they chose a generic name like … [Continue reading]