Branding Archives - Page 3 of 3 - Lawyer Advertising Blog

Can Your Law Firm Compete on TV With a Small Budget?

By Philip Franckel, Esq. 213 Comments2005-03-12+22%3A04%3A33Philip+Franckel%2C+Esq.

You’re considering lawyer advertising on TV, but you’re afraid your law firm can’t compete. You’re probably thinking that you can only afford somewhere between $5,000 and $15,000 per month, but there are two or three law firms each spending $200,000 per month on advertising, monopolizing your market. With the public seeing your competitors’ commercials all day long, can you successfully compete and ensure that your money will not be wasted?

One lawyer I know was doing just that. In a small TV market where three law firms were spending a total of over $5 million a year in advertising, he took a chance on TV using TV commercials made for free by the TV station and advertising his local office telephone number.

This is a preview of Can Your Law Firm Compete on TV With a Small Budget?. Read the full post (860 words, estimated 3:26 mins reading time)

Always Focus Branding

By Philip Franckel, Esq. 181 CommentAlways+Focus+Branding2005-02-25+01%3A46%3A40Philip+Franckel%2C+Esq.

Advertising for lawyers, particularly law firms providing services to individuals, is usually direct response advertising which presents different advertising issues than those seen in traditional TV brand advertising.

This is a preview of Always Focus Branding. Read the full post (868 words, estimated 3:28 mins reading time)

Branding Your Law Firm vs. Direct Response Advertising, What You Should Know

By Philip Franckel, Esq. 2Leave a Comment2004-12-14+05%3A04%3A17Philip+Franckel%2C+Esq.

What is Branding?

Branding is an attempt to evoke an image that is retained in the mind of the target audience by the use of a memorable symbol or name. Why create a brand? Would Yahoo or Google be where they are today if they chose a generic name like “Best Search Engine”? I don’t think so!

How to Protect Your Trademark

A brand capable of graphic representation can be protected by registering as a trademark or a servicemark. A trademark or service mark can be claimed under common law simply by using a TM or SM with the mark. Greater protection can be had by registering with the U.S Patent & Trademark Office. Upon acceptance of the registration, the brand can be shown with an R in a circle ®.

This is a preview of Branding Your Law Firm vs. Direct Response Advertising, What You Should Know. Read the full post (2048 words, estimated 8:12 mins reading time)