You’re considering lawyer advertising on TV, but you’re afraid your law firm can’t compete. You’re probably thinking that you can only afford somewhere between $5,000 and $15,000 per month, but there are two or three law firms each spending $200,000 per month on advertising, monopolizing your market. With the public seeing your competitors’ commercials all day long, can you successfully compete and ensure that your money will not be wasted?
One lawyer I know was doing just that. In a small TV market where three law firms were spending a total of over $5 million a year in advertising, he took a chance on TV using TV commercials made for free by the TV station and advertising his local office telephone number.