New Year’s Eve was Tavern on the Green’s last night for dinner under its current ownership. Now, after a fight for ownership rights of the brand, a Manhattan federal judge will decide who gets to keep the name Tavern on the Green, valued at $19 million. That makes the brand worth 50% of annual gross receipts of $38 million. 1 2
While a name like Tavern on the Green has tremendous value as a brand that draws people to the restaurant, lawyers are in a different situation with two distinct differences.