Famous NASCAR driver Robby Gordon loves racing, but he likes to make money and knows how to do it. He may not have the best finish times, but he probably became a financial success quicker than anybody else on the NASCAR circuit. What’s his secret? Robby Gordon turned traditional priorities upside down or, rather, right side up. Robby said, “I own a marketing company that happens to race cars”. Robby obviously spends a considerable amount of time with marketing. He recently spent three days mentoring the owner of a floundering racecar school to appear on a great new television show for small-business entrepreneurs, The Turnaround on CNN. He also knows something else, how to adapt with the times.
You’re considering lawyer advertising on TV, but you’re afraid your law firm can’t compete. You’re probably thinking that you can only afford somewhere between $5,000 and $15,000 per month, but there are two or three law firms each spending $200,000 per month on advertising, monopolizing your market. With the public seeing your competitors’ commercials all day long, can you successfully compete and ensure that your money will not be wasted?