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Making Online Advertising Work

If video on TV is so much better for capturing attention than online advertising, it would stand to reason that video is the best method for advertising online. With online video advertising in its infancy, the findings by a leading market research firm The Kelsey Group, while startling, is not surprising.

Smallbiztechnology.com just published an interview on September 9, 2008 by Assistant Editor Laura Leites with Keith Wiley, Senior Manager, Corporate Communications at Spot Runner. Wiley stated that “The Kelsey Group, recently released a study indicating that the local online video market will see an increase in growth from $10.9 million in 2007 to $1.5 billion in 2012, a compound annual growth rate of 167.8 percent. At Spot Runner, we’re seeing particularly strong growth among restaurants, jewelers, law firms and professional services companies.”

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Time 9/11/2008 5 Comments

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The Yellow Pages are dead, aren’t they?

I’ve wanted to write another article about the Yellow Pages, but want to get a quick note out about a FREE webinar tomorrow, Thursday, September 11 at 1:00 PM Eastern Time.

The webinar is moderated by Dick Larkin, the Yellow Pages Commando who is a nationally known expert who formerly worked in the Yellow Pages industry and for the last couple of years has been a proponent of online “yellow page” advertising.

I believe he has found that the print version is not yet dead and he promises to provide some very interesting and useful information. The webinar will also include several experts from the Yellow Pages industry.

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