Lawyers have a lot of common sense. It’s probably the single most important trait of a lawyer, but when it comes to issues outside the scope of a client matter, some lawyers get lazy and put away their common sense.

I was at a seminar on May 20, 2008 about attorney advertising on the Web, where FindLaw was the featured speaker/presenter. FindLaw was presenting some useful information about websites and website advertising, but they also were promoting FindLaw websites for attorneys.

A FindLaw employee stated that “4 million people per month are coming to FindLaw to look for an attorney”. That’s quite an impressive figure. That’s not 4 million people per month coming to FindLaw. That’s 4 million people who are coming to FindLaw specifically to look for a lawyer! Surely, if even a very tiny fraction of that traffic should come to my website, it would be worthwhile. A lot of the lawyers at the seminar seemed very impressed and not one lawyer questioned this amazing statement.