You’re considering lawyer advertising on TV, but you’re afraid your law firm can’t compete. You’re probably thinking that you can only afford somewhere between $5,000 and $15,000 per month, but there are two or three law firms each spending $200,000 per month on advertising, monopolizing your market. With the public seeing your competitors’ commercials all day long, can you successfully compete and ensure that your money will not be wasted?

One lawyer I know was doing just that. In a small TV market where three law firms were spending a total of over $5 million a year in advertising, he took a chance on TV using TV commercials made for free by the TV station and advertising his local office telephone number. After two months he didn’t receive even one call and decided to try using a vanity phone number. After looking on the Internet, he found 1-800-HURT-911® which provided him with high-quality TV commercials in addition to the 1-800 vanity phone number. After advertising 1-800-HURT-911, he saw immediate results with a monthly advertising budget of only $4,200 and is now successfully advertising. He began advertising 1-800-HURT-911 on billboards, radio and giveaways. Now he is interested in adding two more TV markets to his advertising campaign.