A TV advertising campaign requires sufficient capital to produce or license TV commercials and maintain an uninterrupted weekly budget to buy media on several TV stations. The financial requirements can be difficult for a solo law practice to afford. Where the advertising is for personal injury cases, which can take from several months to years before income is realized, cash flow difficulties require an even larger amount of available capital. If you don’t have use of a 1-800 vanity phone number, which can reduce advertising costs by more than 50%, even more money is needed for advertising. Shared TV lawyer advertising programs or group lawyer TV advertising programs offer lawyers on a limited budget the opportunity to participate in TV lawyer advertising by combining the advertising dollars of many lawyers to form a competitive advertising budget. The only group lawyer TV advertising programs I am aware of are for personal injury cases.

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