Competition is the bedrock of American democratic society. Competition fosters better service and fairer prices. For instance, competition may force a smaller law firm to provide better and more personal service in order to compete with a larger firm which spends more money on advertising or which offers lower fees. The consumer always wins when there is competition and advertising fosters competition. Societies which abhor competition are either socialist, communist or dictatorships. According to the Adam Smith Institute, Adam Smith, LL.D., in An Inquiry into the Nature And Causes of the Wealth of Nations (1776), “…showed convincingly how the principles of free trade, competition, and choice would spur economic development, reduce poverty, and precipitate the social and moral improvement of humankind.” “So persuasive were his arguments that they not only provided the world with a new understanding of the wealth-creating process; they laid the intellectual foundation for the great era of free trade and economic expansion that dominated the Nineteenth Century.”

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