This article will briefly examine the various media available for lawyer advertising, including TV, Radio, Billboards, Newspapers and the Internet.

Dollar for dollar, TV is the first choice for lawyer advertising. Any additional funds can be spent on other media to cross brand with TV. The public’s perception of media shows television trumps all other media as the most effective media among adults, age 18 and over, in every category: Most Authoritative, Most Influential, Most Persuasive, and Most Exciting.

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