This article will briefly examine the various media available for lawyer advertising, including TV, Radio, Billboards, Newspapers and the Internet.

Dollar for dollar, TV is the first choice for lawyer advertising. Any additional funds can be spent on other media to cross brand with TV. The public’s perception of media shows television trumps all other media as the most effective media among adults, age 18 and over, in every category: Most Authoritative, Most Influential, Most Persuasive, and Most Exciting.

TV was voted Most Influential media by 81.8%, with newspapers far behind in second place at only 8.5%. TV scores 66.8% Most Persuasive with newspapers, again, a very distant second at 14.2%. Television was also voted Most Authoritative media by almost twice that of the second runner up, newspapers. Of course, TV swamps all other media for Most Exciting. Finally, adults age 18 and over are 3 times more likely to learn about products from television than from the next most likely source.