Links are not the same - here's the little known - inside scoop on what works.
Most potential clients searching for a lawyer will do so using search engines such as Google and Yahoo. Google gets about 64% of all the searches so I will simply use Google as an example SE here.
Most will click on the links "above the fold" - the first 5 or so firms listed.
The law firm search engine game is extremely competitive. I have worked with law firm sites for over 6 years now, and I can tell you - it is very difficult to get high rankings for a law related site. The firms you see in the top 10 spend time and money to achieve this result. Yes, you can BUY a listing using Google's AdWord program, but that is tricky - and expensive. And the results are questionable. I have tried.
Read the entire article here:
http://www.lawyermarketingexperts.com/lawyer-marketing-search-engines.html
