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	<title>Lawyer Advertising &#38; Attorney Marketing</title>
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	<description>Lawyer Advertising, 1-800 Vanity Phone Numbers, Attorney Advertising on TV, Radio, Billboards, Yellow Pages, Internet, Lawyer Advertising Ethics &#38; Lawyer Marketing</description>
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		<item>
		<title>Eat Mor Chikin &#8211; Not if it tastes like a T-shirt!</title>
		<link>http://www.lawyer-advertising-blog.com/branding/eat-mor-chikin-not-if-it-tastes-like-a-t-shirt/</link>
		<comments>http://www.lawyer-advertising-blog.com/branding/eat-mor-chikin-not-if-it-tastes-like-a-t-shirt/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 03:34:38 +0000</pubDate>
		<dc:creator>site admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.lawyer-advertising-blog.com/?p=224</guid>
		<description><![CDATA[Now for the second time, after allegedly abandoning their first claim, Chick-fil-A sent a cease-and-desist letter to Bo Muller-Moore who makes screen printed &#8220;Eat More Kale&#8221; T-shirts by hand.  Apparently, Chick-fil-A believes that use of the slogan &#8220;Eat More Kale&#8221; on T-shirts is confusingly similar to their slogan &#8220;Eat Mor Chikin&#8221; for their restaurants. Although [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Cut Your Marketing Expenses When Revenues Are down</title>
		<link>http://www.lawyer-advertising-blog.com/marketing/cut-your-marketing-expenses-when-revenues-are-down/</link>
		<comments>http://www.lawyer-advertising-blog.com/marketing/cut-your-marketing-expenses-when-revenues-are-down/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 22:03:05 +0000</pubDate>
		<dc:creator>site admin</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.lawyer-advertising-blog.com/?p=204</guid>
		<description><![CDATA[I received a Technolawyer e-newsletter promoting an article, by Lee Rosen, revealing the secret to charging flat legal fees. The secret is to make your fixed expenses variable. One of the expenses suggested to be changed to variable is marketing and ostensibly, advertising. The article stated: &#8220;Now we’ve achieved variability on our marketing expenses. We [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Bing &amp; Google &#8211; Search Engine Evolution</title>
		<link>http://www.lawyer-advertising-blog.com/general/bing-google-search-engine-evolution/</link>
		<comments>http://www.lawyer-advertising-blog.com/general/bing-google-search-engine-evolution/#comments</comments>
		<pubDate>Wed, 18 May 2011 04:02:32 +0000</pubDate>
		<dc:creator>site admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://www.lawyer-advertising-blog.com/?p=195</guid>
		<description><![CDATA[Bing is now using Facebook data to display websites your friends have &#8220;liked&#8221;.  This is influencing the ranking of the search engine listing results in a way that is personal to you and will display results on the first page which could previously have been several pages deeper. If you don&#8217;t want to see results [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Toys, Fast Food &amp; Advertising Regulations</title>
		<link>http://www.lawyer-advertising-blog.com/ethics/toys-fast-food-advertising-regulations/</link>
		<comments>http://www.lawyer-advertising-blog.com/ethics/toys-fast-food-advertising-regulations/#comments</comments>
		<pubDate>Sat, 06 Nov 2010 17:12:19 +0000</pubDate>
		<dc:creator>site admin</dc:creator>
				<category><![CDATA[Ethics]]></category>

		<guid isPermaLink="false">http://www.lawyer-advertising-blog.com/?p=182</guid>
		<description><![CDATA[The city of San Francisco doesn't want children to get a toy with their meal at a fast food restaurant if they want french fries.  This could be just the right thing to save children from a lifetime of diabetes and heart disease, at least in theory.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can Your Vanity Phone Number Become a Sex Line?</title>
		<link>http://www.lawyer-advertising-blog.com/vanity-phone-numbers/can-your-vanity-phone-number-become-a-sex-line/</link>
		<comments>http://www.lawyer-advertising-blog.com/vanity-phone-numbers/can-your-vanity-phone-number-become-a-sex-line/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 05:15:21 +0000</pubDate>
		<dc:creator>site admin</dc:creator>
				<category><![CDATA[Vanity Phone Numbers]]></category>

		<guid isPermaLink="false">http://www.lawyer-advertising-blog.com/?p=176</guid>
		<description><![CDATA[Toll-free vanity phone numbers are not only easy to remember, but after the end of a long advertising campaign a good vanity phone number can be remembered for years. After a law firm discontinued a two-year advertising campaign with 1-800-HURT-911, calls continued to come in for another two years. That&#8217;s the problem with the New [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Email Scams Targeting Personal Injury Lawyers</title>
		<link>http://www.lawyer-advertising-blog.com/general/email-scams-targeting-personal-injury-lawyers/</link>
		<comments>http://www.lawyer-advertising-blog.com/general/email-scams-targeting-personal-injury-lawyers/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 18:06:23 +0000</pubDate>
		<dc:creator>site admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.lawyer-advertising-blog.com/?p=143</guid>
		<description><![CDATA[Personal injury lawyers beware.  Scammers are pretending to have been in an accident and need your legal services to settle the case. Fortunately, I caught on to this scam when they responded to my e-mail. Doing a search just now, it appears that other lawyers have not been so fortunate. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What Can a Toll Free Vanity Phone Number Do for Lawyer Advertising?</title>
		<link>http://www.lawyer-advertising-blog.com/vanity-phone-numbers/what-can-a-toll-free-vanity-phone-number-do-for-lawyer-advertising/</link>
		<comments>http://www.lawyer-advertising-blog.com/vanity-phone-numbers/what-can-a-toll-free-vanity-phone-number-do-for-lawyer-advertising/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 06:14:27 +0000</pubDate>
		<dc:creator>site admin</dc:creator>
				<category><![CDATA[Vanity Phone Numbers]]></category>

		<guid isPermaLink="false">http://www.lawyer-advertising-blog.com/?p=136</guid>
		<description><![CDATA[I received an e-mail today from Jerrold Parker, senior partner at Parker Waichman Allonso, LLP, the well-known New York personal injury law firm.  Jerry was writing to ask me to evaluate and list his new personal injury case management software called SmartAdvocate. Apparently, Jerry invested a substantial amount of money to develop custom case management [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Destroy Your Brand</title>
		<link>http://www.lawyer-advertising-blog.com/branding/how-to-destroy-your-brand/</link>
		<comments>http://www.lawyer-advertising-blog.com/branding/how-to-destroy-your-brand/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 05:43:06 +0000</pubDate>
		<dc:creator>site admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.lawyer-advertising-blog.com/?p=124</guid>
		<description><![CDATA[Once you decide on on the direction of your brand, never forget it and never deviate from it. I noticed two recent examples of brand deviation or destruction by major corporations. Recently, Domino&#8217;s announced that (after 40 years) they discovered their pizza wasn&#8217;t good! Can you imagine that? So they reinvented their pizza and recent [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What&#8217;s in a Name?  $19 Million!</title>
		<link>http://www.lawyer-advertising-blog.com/branding/whats-in-a-name-19-million/</link>
		<comments>http://www.lawyer-advertising-blog.com/branding/whats-in-a-name-19-million/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 02:33:17 +0000</pubDate>
		<dc:creator>site admin</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.lawyer-advertising-blog.com/?p=79</guid>
		<description><![CDATA[New Year&#8217;s Eve was Tavern on the Green&#8217;s last night for dinner under its current ownership. Now, after a fight for ownership rights of the brand, a Manhattan federal judge will decide who gets to keep the name Tavern on the Green, valued at $19 million. That makes the brand worth 50% of annual gross [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Credit Cards to Increase Revenue &amp; Cash Flow</title>
		<link>http://www.lawyer-advertising-blog.com/general/using-credit-cards-to-increase-revenue-cash-flow/</link>
		<comments>http://www.lawyer-advertising-blog.com/general/using-credit-cards-to-increase-revenue-cash-flow/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 17:34:42 +0000</pubDate>
		<dc:creator>site admin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.lawyer-advertising-blog.com/2009/11/25/using-credit-cards-to-increase-revenue-cash-flow/</guid>
		<description><![CDATA[Retailers and some lawyers have long known that credit cards create more sales and larger sales. Now, the Salvation Army has reported that their experiment with accepting sidewalk kettle donations by credit card from wireless credit card processing transmitters has been a success. The Associated Press reported, &#8220;Major George Hood, spokesman for the Arlington, Va.-based [...]]]></description>
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		<slash:comments>0</slash:comments>
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