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How Clients Search on the Internet

Potential clients are searching for lawyers on the Internet using longtail keywords. FindLaw found that longtail keyword searches where someone was looking for a lawyer accounted for 32% of all searches.  67% were less valuable research queries using regular keywords, such as “DUI laws in Texas”.

What’s the difference between a regular keyword, keyword phrase or Longtail keyword? A keyword could be “lawyer” while a keyword phrase could be “personal injury lawyer” or “Dallas personal injury lawyer”. FindLaw refers to this as a Head-Term query.

A longtail keyword is much longer and likely includes information pertaining to the searcher’s circumstances, such as “lawyer for drunk motorcyclist hit by a car in Dallas”.

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Bing & Google – Search Engine Evolution

Bing is now using Facebook data to display websites your friends have “liked”.  This is influencing the ranking of the search engine listing results in a way that is personal to you and will display results on the first page which could previously have been several pages deeper.

If you don’t want to see results liked by your friends, you can avoid using this feature by simply not signing into Facebook.  But I suspect the people you want to reach will be using it.

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