Potential clients are searching for lawyers on the Internet using longtail keywords. FindLaw found that longtail keyword searches where someone was looking for a lawyer accounted for 32% of all searches. 67% were less valuable research queries using regular keywords, such as “DUI laws in Texas”.
What’s the difference between a regular keyword, keyword phrase or Longtail keyword? A keyword could be “lawyer” while a keyword phrase could be “personal injury lawyer” or “Dallas personal injury lawyer”. FindLaw refers to this as a Head-Term query.
A longtail keyword is much longer and likely includes information pertaining to the searcher’s circumstances, such as “lawyer for drunk motorcyclist hit by a car in Dallas”.