An e-mail was just sent out to advertisers participating in Yahoo! Search Marketing, formally known as Overture, advising of the proposed class action settlement for bidders advertising during the period of January 1, 1998 in July 31, 2006.

Affected bidders should submit the Assertion of Right to Participate in Additional Claims Review Process form by November 20, 2006, indicating that you intend to file a claim form for Yahoo! advertising credits and give up your ability to sue Yahoo! over the subject matter of this case. The Assertion of Right to Participate form is available for download at
www.checkmatesettlement.com.

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Your personal injury law practice needs a website as an online brochure, but how do you pick a domain name for your law firm’s web site? What exactly is a domain name?

Your web site is located by an IP (Internet Protocol) address and looks like this http://67.15.4.94. Instead of typing a series of numbers which are difficult to remember, you can register an easier to remember domain name which becomes associated with your IP address. Similar to a 1-800 vanity phone number, some domain names pertain to the subject of the web site, while others may simply be the name or an abbreviation of your law firm.

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Your law firm needs a website as a professional looking online brochure, but not necessarily to grab your share of clients who may be looking for your lawyer advertising on the internet. The second consideration is whether and how much to spend on Internet advertising which includes keyword bidding, search engine optimization and lawyer directories.

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If you’re considering or already bidding on keywords on the Internet (known as Pay Per Click advertising or PPC), there may be important issues which you have not considered. If you know what you’re doing, bidding on keywords can be quite profitable, however, there are pitfalls which can cause you to literally throw your money in the garbage. This article will cover one of them, click fraud.

Click fraud occurs when a click is intentionally generated by a third-party who knows that a click will be generated without a valid visitor being delivered to your web site and that your account will be debited for the fraudulent visit.

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Your law firm needs a website, but how do you pick a domain name for your web site? What exactly is a domain name?

Your web site address is also known as an IP (Internet Protocol) address or URL (Uniform Resource Locator) and looks like this http://67.15.4.94. Instead of typing a series of numbers which are difficult to remember, you can register an easier to remember domain name which becomes associated with your IP address. For instance, lawyer-advertising-blog.com is the registered domain name for my new blog, which is about lawyer advertising. When you type that domain name, the domain name servers on the Internet know that you’re looking for http://67.15.4.94. You can register multiple domain names, all pointing to the same web site. I registered LawyerAdvertisingBlog.com, which, when you type that into an Internet browser address bar, will forward to lawyer-advertising-blog.com.

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