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Can Your Vanity Phone Number Become a Sex Line?

Toll-free vanity phone numbers are not only easy to remember, but after the end of a long advertising campaign a good vanity phone number can be remembered for years. After a law firm discontinued a two-year advertising campaign with 1-800-HURT-911, calls continued to come in for another two years.

That’s the problem with the New York State DMV hotline 1-800-DIAL-DMV. Due to budget cuts, the toll-free vanity phone number was dropped by the state 18 months ago and that’s when the problem started.


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1-800-BUSINESS Toll-Free Vanity Phone Number for Sale

 

UPDATE: 1-800-BUSINESS was sold

1-800-BUSINESS, LLC is being sold at auction together with the valuable toll free vanity phone number 1-800-BUSINESS and related domain names.  The auction was announced earlier this week and will be held on May 27, 2010 by Streambank LLC.

The company is including the domain name 1-800-BUSINESS.com, but 1800BUSINESS.com and 800BUSINESS.com were registered to someone else.

The President of 1-800-BUSINESS, LLC said a number of bidders have already registered. To become a registered bidder, a certified check which is refundable to the losers must be submitted by the bid deadline of May 25, 2010.


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What Can a Toll Free Vanity Phone Number Do for Lawyer Advertising?

I received an e-mail today from Jerrold Parker, senior partner at Parker Waichman Allonso, LLP, the well-known New York personal injury law firm.  Jerry was writing to ask me to evaluate and list his new personal injury case management software called SmartAdvocate. Apparently, Jerry invested a substantial amount of money to develop custom case management software for personal injury and mass tort cases and is now licensing it to other personal injury lawyers.

I responded to Jerry’s e-mail and he called me back a few minutes later. During our telephone conversation, we began discussing my vanity phone number 1-800-HURT-911, vanity phone numbers for lawyers and Parker Waichman Alonso’s new vanity phone number 1-888-BIG-CASE.


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Vanity Phone Numbers – What Are They Worth?

You need a vanity phone number for advertising. But what’s the value of a vanity number? That depends upon the vanity phone number, what it’s used for and whether you are a licensee, buyer or seller (vanity telephone numbers cannot be sold, but can be transferred with money exchanged as part of the sale of another asset, however, this is a topic for another discussion).

1-800 vanity phone numbers and 1-888, 1-877 or 1-866 vanity numbers using other area codes are like diamonds. All diamonds are rare and come in many different qualities. A “D Flawless” diamond with perfect proportions is the rarest of all. There are thousands of vanity telephone numbers, but probably no more than 3 or 4 “D Flawless” vanity phone numbers for any particular field of business.


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