With the importance of Internet advertising for lawyers, some attorneys have the misconception that their website makes 1-800 vanity phone numbers less important then they used to be.
That’s because most lawyers don’t understand what a vanity phone number does.
Most lawyers (and everyone else) think the importance of vanity phone numbers are that people will remember how to call you. It’s a good feature but not even close to being the most important.
Attorney Big Al’s website
The most important aspect of a vanity phone number is that it’s a brand. Vanity phone numbers create instant branding, a law firm name does not.