When the yellow pages calls to sell you an ad, you might want to give it some thought before saying No Thanks.
Bar 3 Bar-B-Q, a Montana restaurant, found themselves listed for free under the “Animal Carcass Removal” section in the local yellow pages after they refused to buy an advertisement in the phone book.
The listing was a featured joke on the Jay Leno TV show. Bar 3 Bar-B-Q alleged the salesman intentionally placed the free listing because of their refusal to buy an ad and Bar 3 Bar-B-Q’s parent company, Big Sky Beverage Inc., sued the yellow book publisher Dex Media Inc. The suit was settled confidentially.