Video marketing is very different than a TV commercial. A TV commercial is usually a 10, 15 or 30 second advertising spot while video marketing is a longer video commonly used for marketing on a website and social networks like Youtube, Facebook and Linkedin.
Videos made for marketing have entirely different goals, messages and lengths. As with advertising on TV, the message is crucial. The message in a marketing video must engage the viewer. Fail that and you wasted your money.
The inspiration for this article was an article I read, written by a producer of attorney videos. He described the 3 elements to consider when producing lawyer marketing videos.