Lawyers are often as afraid of advertising as playing Roulette. Try it for a month and if there’s no winnings, cut your losses! The casinos aren’t worried. To them it’s all business. They know they will lose big every now and then, but overall, they know, and control, the exact percentage of profit on each game.

Just how much of a return on investment should you earn from advertising? Do you expect to spend $12,000 a month on advertising and earn $50,000 every month? After watching the CBS News “Sunday Morning” show about drug advertising, I decided to take a look at what their happy with.

Sunday Morning says that “the United States makes up just a measly 5 percent of the world’s population, but it accounts for a whopping 42 percent of the world’s spending on prescription drugs “. Even advertising executive Jerry Della Femina takes pills every day for problems he just worries about. Jerry Della Femina said on Sunday Morning, “You don’t know how sick you’d be if you didn’t take it”.