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Are E-Mail Problems Damaging Your Marketing Effort?


Do you know how many potential clients you are losing because their e-mails are returned undelivered? I believe lawyers don’t really need new clients because eliminating spam e-mail seems to be more important.

I do TV advertising for personal injury lawyers and marketing for criminal lawyers. I often send e-mails to lawyers who request information or with attached files, such as an agreement. My e-mails are frequently returned as suspected spam or virus content.

Although I advise lawyers that their spam filters are creating a problem, none of the lawyers have ever turned off their spam filter. Maybe they don’t know how. Apparently, they do not even know how to accept my e-mail address as an accepted address. They usually just give me an alternate e-mail address.


Marketing
Time 3/31/2008 Comment

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