Comments on: How Much Should You Expect To Earn On Advertising? http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/ Lawyer Advertising, 1-800 Vanity Phone Numbers, Attorney Advertising on TV, Radio, Billboards, Yellow Pages, Internet, Lawyer Advertising Ethics & Lawyer Marketing Fri, 19 Feb 2010 14:32:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: slombardi http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/comment-page-1/#comment-17897 slombardi Fri, 23 Jan 2009 02:09:57 +0000 http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/#comment-17897 The internet represents an amazingly efficient advertising channel for attorneys. The ability to measure ROI and track what is working and what isn't is putting incredible pressure on offline advertising (a big reason why so many newspapers are heading towards bankrupcy). Too many attorneys focus their efforts on Google - which is the most expensive place on the Internet. Online directories that produce case leads are another great source. We have attorneys that are generating 5X the leads at 50% of the cost when compared to Google. Learn more at http://www.experthub.com The internet represents an amazingly efficient advertising channel for attorneys. The ability to measure ROI and track what is working and what isn’t is putting incredible pressure on offline advertising (a big reason why so many newspapers are heading towards bankrupcy). Too many attorneys focus their efforts on Google – which is the most expensive place on the Internet. Online directories that produce case leads are another great source. We have attorneys that are generating 5X the leads at 50% of the cost when compared to Google. Learn more at http://www.experthub.com

]]> By: jessica_s http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/comment-page-1/#comment-17734 jessica_s Tue, 13 Jan 2009 20:27:26 +0000 http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/#comment-17734 One thing I have suggested to clients before is take how many people, whether it is radio, print or TV you will reach and dial it down that percent too so you can see how many people you can expect will contact you. In this case it's avg is 7%. Take that number you are shown based on the reach and see the build up over the months. This can help you better understand expectations and results. Convert your impressions to how many unique users to get an idea of whether those impressions really mean more reach or more frequency with the same people. One thing I have suggested to clients before is take how many people, whether it is radio, print or TV you will reach and dial it down that percent too so you can see how many people you can expect will contact you. In this case it’s avg is 7%. Take that number you are shown based on the reach and see the build up over the months. This can help you better understand expectations and results. Convert your impressions to how many unique users to get an idea of whether those impressions really mean more reach or more frequency with the same people.

]]> By: Steve Allan http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/comment-page-1/#comment-17443 Steve Allan Tue, 30 Dec 2008 05:05:21 +0000 http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/#comment-17443 In an Internet marketing, online advertisement plays an important role. There are many types of online advertising programs available in online marketing. It's really nice to that how much one should expect to earn on advertising with an example. This information would be helpful for the readers. In an Internet marketing, online advertisement plays an important role. There are many types of online advertising programs available in online marketing. It’s really nice to that how much one should expect to earn on advertising with an example. This information would be helpful for the readers.

]]> By: bestradio http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/comment-page-1/#comment-15412 bestradio Thu, 23 Oct 2008 17:20:06 +0000 http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/#comment-15412 The thing to remember when advertising such a service as a law firm is - You are building top of mind awareness in the event that someone needs your services at some time. You're not selling cola. Being a Law Firm - you need to be the first person that individuals in a marketplace think to call when a need arises for your services. How do you do this?? - Repeated Compelling Messages. Repetition and frequency are KEY! Tony Vogds President http://www.bestradiocommercials.com The thing to remember when advertising such a service as a law firm is – You are building top of mind awareness in the event that someone needs your services at some time. You’re not selling cola. Being a Law Firm – you need to be the first person that individuals in a marketplace think to call when a need arises for your services. How do you do this?? – Repeated Compelling Messages. Repetition and frequency are KEY!

Tony Vogds
President
http://www.bestradiocommercials.com

]]> By: milton http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/comment-page-1/#comment-15128 milton Thu, 02 Oct 2008 20:14:34 +0000 http://www.lawyer-advertising-blog.com/2007/08/19/how-much-should-you-expect-to-earn-on-advertising/#comment-15128 I have been advertising for my <a href="http://www.denversbestlawfirm.com" rel="nofollow"> Denver Law Firm </a> on all major search engines and it has really paid off! I believe 100% in advertising to all <a href="http://www.denversbestlawfirm.com" rel="nofollow">Attorneys</a>. I have been advertising for my Denver Law Firm on all major search engines and it has really paid off! I believe 100% in advertising to all Attorneys.

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