Comments on: Yahoo! & Google Click Fraud Settlements & How to Reduce Click Fraud http://www.lawyer-advertising-blog.com/2006/08/17/yahoo-google-click-fraud-settlements-how-to-reduce-click-fraud/ Lawyer Advertising Blog - Articles on Law Firm Advertising & Branding, Lawyer Advertising Ethics, Attorney Advertising on TV, Radio, Billboards, Yellow Pages, Internet; 1-800 Lawyer Advertising Vanity Phone Numbers, Lawyer Marketing and more. Sat, 17 May 2008 10:49:39 +0000 http://wordpress.org/?v=2.2.2 By: fatlaw http://www.lawyer-advertising-blog.com/2006/08/17/yahoo-google-click-fraud-settlements-how-to-reduce-click-fraud/#comment-904 fatlaw Sun, 31 Dec 2006 07:30:19 +0000 http://www.lawyer-advertising-blog.com/2006/08/17/yahoo-google-click-fraud-settlements-how-to-reduce-click-fraud/#comment-904 Good article. One thing that can also help is to geo target your google ads. You can target your google ads only to show in a particular state. This feature is not avialable on Yahoo. I have used Yahoo in the past and found it way overpriced. Google adwords does have an algorithm for costs and ranking. It is possible to rank higher on the search engine for a keyword, while paying a lot less than your competitor. Good article. One thing that can also help is to geo target your google ads. You can target your google ads only to show in a particular state. This feature is not avialable on Yahoo. I have used Yahoo in the past and found it way overpriced.

Google adwords does have an algorithm for costs and ranking. It is possible to rank higher on the search engine for a keyword, while paying a lot less than your competitor.

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