Yahoo! & Google Click Fraud Settlements & How to Reduce Click Fraud
An e-mail was just sent out to advertisers participating in Yahoo! Search Marketing, formally known as Overture, advising of the proposed class action settlement for bidders advertising during the period of January 1, 1998 in July 31, 2006.
Affected bidders should submit the Assertion of Right to Participate in Additional Claims Review Process form by November 20, 2006, indicating that you intend to file a claim form for Yahoo! advertising credits and give up your ability to sue Yahoo! over the subject matter of this case. The Assertion of Right to Participate form is available for download at
www.checkmatesettlement.com.
The Plaintiff Checkmate Strategic Group, Inc. claims that Yahoo! has breached its contracts with Class Persons and committed unfair business practices including improperly collecting revenue by charging and/or overcharging Class Persons for clicks that were fraudulent, click spam, invalid clicks, etc.






8/17/2006
1 Comment







