Comments on: Will Your Business Be Successful?

By: Ross Hendin

Ross Hendin — Tue, 23 Jan 2007 00:14:05 +0000

Great points here, a lawfirm is a business first and a legal practice second.

Some more ideas for you from a “legal PR guy”:

Remember that more than a business, every professional selling their time is a brand in and of itself. You, as a professional, are selling yourself as well as your work. Dress properly (always have clean, well maintained shoes), don’t be late, and remember that everyone you meet during your day is a potential lead.

Also remember that when you are working for a client, you are an extension of their brand. Be mindful that while your firm may represent them legally, you are also representing their brand. If you govern yourself properly and according to their wishes, you will find them not only better able to understand and respect you, but that they are speaking well about you to their colleagues.

Which brings me to a third point. Word of mouth advertising is the best kind. Work hard at being in the right places at the right times, and always make sure that, as tactfully as possible, those in other elements of your life (your workout buddies, those you volunteer with, etc.) know that if they ever have a problem in your field, you are successful but never too busy to help them.

By: site admin

site admin — Tue, 27 Jun 2006 05:18:42 +0000

Other than including a message in advertising that the legal fee is paid upon conclusion of the case, there is no difference when advertising or marketing for a law practice that charges an hourly fee or a contingency fee. Both marketing and advertising can be conducted in a similar fashion.

Of course, depending upon the field of practice and the type of clients sought there will be differences in the message, branding and media chosen.

If you would like some advice, please feel free to post your questions and comments on the Lawyer Advertising Forum (there is a link at the top left of this page). I will be happy to answer them.

By: Matthew Butler

Matthew Butler — Tue, 27 Jun 2006 04:55:46 +0000

I think most lawyers forget that their firm is first a business. Not too many lawyers run their practice as a business, but try to simply practice law.

My question is, if your target market is hourly work, how does your marketing differ than if your target market is contingency fee work?

By: Israel Rothman

Israel Rothman — Mon, 22 May 2006 16:51:46 +0000

This is correct, but leaves out the most important factor for success; organic search engine recognition for commonly searched for legal inquiries. We do this by creating a questions and answers ‘Blog’ where the lawyer asks the questions and gives the answers: each of which becomes a permanent, optimized page, searchable by asking a legal question on the search engines.

I am Israel Rothman, an internationally recognized authority on this topic.