Do you think there are any special considerations for online brand building? I began a discussion of law firm slogans at my blog, perhaps you’ll check it out?

I’m always amazed at the fascination law firms seem to have with branding. I was just in a phone conversation with a client who wanted to brand the initials of the partners in his law firm…just like mighty IBM or KPMG.

He figured if they can do it…well his 14 partner law firm could do it.

That is until I pointed out an IBM or a KPMG are spending in excess of $1 Billion annually to create and maintain this brand awareness.

Smaller professional firms need reality fixes..they aren’t IBM or KPMG..and what works for IBM or KPMG isn’t going to work for them.

I guess the concept is so simple nobody can grasp it.

Warmly,
Patrick McEvoy
President
http://www.rainmakerbestpractices.com/