The latest in lawyer advertising on TV brings together two giant companies in a joint advertising effort and they’re not even lawyers. I just saw, this Saturday morning on WNBC TV4 New York, a TV commercial co-branded for both FindLaw.com and NBC.com. FindLaw.com is owned by West Publishing Corporation which is owned by Thomson Corporation, which I believe is the largest publisher in North America. Of course, everyone knows who NBC is. The TV commercial, which is the first one of its kind that I have seen, advised that if you need a lawyer you can go to FindLaw.com which is available at NBC.com. The TV commercial displayed the graphics of both company logos with FindLaw.com above the NBC logo.

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