Your personal injury law practice needs a website as an online brochure, but how do you pick a domain name for your law firm’s web site? What exactly is a domain name?

Your web site is located by an IP (Internet Protocol) address and looks like this http://67.15.4.94. Instead of typing a series of numbers which are difficult to remember, you can register an easier to remember domain name which becomes associated with your IP address. Similar to a 1-800 vanity phone number, some domain names pertain to the subject of the web site, while others may simply be the name or an abbreviation of your law firm.

For instance, lawyer-advertising-blog.com is the registered domain name for my blog, which is obviously for lawyer advertising. When you type that domain name, the domain name servers on the Internet know that you’re looking for http://67.15.4.94 and take you there. You can have multiple domain names pointing to the same web site.