Your personal injury law practice needs a website as an online brochure, but how do you pick a domain name for your law firm’s web site? What exactly is a domain name?

Your web site is located by an IP (Internet Protocol) address and looks like this http://67.15.4.94. Instead of typing a series of numbers which are difficult to remember, you can register an easier to remember domain name which becomes associated with your IP address. Similar to a 1-800 vanity phone number, some domain names pertain to the subject of the web site, while others may simply be the name or an abbreviation of your law firm.

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I get calls every week from lawyers saying they’re not getting calls anymore from yellow page advertising. They don’t want to continue wasting their money, but they’re afraid to stop advertising and lose their spot. They want to know what’s going on and what to do.

Apparently, lawyers are not the only ones. In his article “Quit wasting money on Yellow Page advertising” by Peter Fernandez, D.C., a yellow page, print advertising and practice management consultant for chiropractors, Dr. Fernandez answers the question, “Why has advertising in the Yellow Pages changed from one of the best ways to advertise to one of the worst in just a few years?”

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