Your law firm needs a website as a professional looking online brochure, but not necessarily to grab your share of clients who may be looking for your lawyer advertising on the internet. The second consideration is whether and how much to spend on Internet advertising which includes keyword bidding, search engine optimization and lawyer directories.

While printed brochures may still have a use for some law firms, their importance has diminished for law firms utilizing direct response advertising where clients will usually retain a lawyer at the initial meeting, such as personal injury, divorce, and individual bankruptcy. Potential clients responding to direct response advertising will usually meet with the lawyer and the personal relationship established, whether positive or negative, will overshadow any impression created by a printed brochure. However, clients who have retained a lawyer may later go on the Internet to view the lawyer’s web site. You don’t want your client’s latest impression to come from a poorly designed web site. With a professionally designed web site, your clients are more likely to refer you to their friends.