If you’re considering or already bidding on keywords on the Internet (known as Pay Per Click advertising or PPC), there may be important issues which you have not considered. If you know what you’re doing, bidding on keywords can be quite profitable, however, there are pitfalls which can cause you to literally throw your money in the garbage. This article will cover one of them, click fraud.

Click fraud occurs when a click is intentionally generated by a third-party who knows that a click will be generated without a valid visitor being delivered to your web site and that your account will be debited for the fraudulent visit.

There are several types of perpetrators who generate fraudulent clicks. Fraudulent clicks can be generated by competitors, PPC affiliate web sites, and even PPC companies.