Comments on: Always Focus Branding http://www.lawyer-advertising-blog.com/2005/02/24/branding-focus-in-direct-response-advertising/ Lawyer Advertising Blog - Articles on Law Firm Advertising & Branding, Lawyer Advertising Ethics, Attorney Advertising on TV, Radio, Billboards, Yellow Pages, Internet; 1-800 Lawyer Advertising Vanity Phone Numbers, Lawyer Marketing and more. Fri, 25 Jul 2008 04:47:33 +0000 http://wordpress.org/?v=2.2.2 By: David Hackbart http://www.lawyer-advertising-blog.com/2005/02/24/branding-focus-in-direct-response-advertising/#comment-851 David Hackbart Sat, 16 Dec 2006 22:33:36 +0000 http://www.lawyer-advertising-blog.com/2005/02/24/branding-focus-in-direct-response-advertising/#comment-851 Make a bona fide case for your law firm! Do you want to separate your law firm from the competition? As I look at the yellow page ads from law firms across the country I am impressed with the quality and professionalism of most of the ads. But it seems like every law firm tends to say exactly the same thing almost word for word. You can play the yellow page game, increasing the size of your ad every year, or you can choose to do something that actually helps you gain the market share that you deserve. The Secret to Getting Your Yellow Page Ad or Any Ad To Work Harder For You… Have people already looking for your name, before they go to the yellow pages. Innovative Quality Rolling Billboards Make People Remember You. Heatwave’s Rolling Billboards make people notice you and remember your name in the time of need. Would you notice a 24-foot rolling billboard in the next lane or turning in front of you? Research tells us: 96% of consumers notice mobile billboards. 80% recalled the specific mobile billboard advertisement. 91% of people have a favorable impression of companies on the side of a truck. Mobile billboards resulted in an increase in sales of 107%. Heatwave Advantages: Our Vinyl and graphics are magazine quality, a minimum of 300 DPI, guaranteed for 5 years utilizing automotive ink that will not fade. Lowest Cost Per Thousand Impressions (CPM) in the advertising industry. Ads are reusable and interchangeable - Reaching your customers where they live, work, play, and drive. Increase Revenue While Lowering Your Overall Advertising Costs. Each 2-sided mobile billboard reaches a minimum of 40,000 people per day, 800,000 per month and 9.6 million impressions per year. The possibility for your Firm to achieve similar or even greater results can be determined. Quickly explore the possibilities. If you want to be “Top of Mind” When People are in need; Then we need to talk. David A. Hackbart 866-497-0313 Make a bona fide case for your law firm! Do you want to separate your law firm from the competition? As I look at the yellow page ads from law firms across the country I am impressed with the quality and professionalism of most of the ads. But it seems like every law firm tends to say exactly the same thing almost word for word. You can play the yellow page game, increasing the size of your ad every year, or you can choose to do something that actually helps you gain the market share that you deserve.

The Secret to Getting Your Yellow Page Ad or Any Ad To Work Harder For You… Have people already looking for your name, before they go to the yellow pages.

Innovative Quality Rolling Billboards Make People Remember You.
Heatwave’s Rolling Billboards make people notice you and remember your name in the time of need. Would you notice a 24-foot rolling billboard in the next lane or turning in front of you? Research tells us:

96% of consumers notice mobile billboards.
80% recalled the specific mobile billboard advertisement.
91% of people have a favorable impression of companies on the side of a truck.
Mobile billboards resulted in an increase in sales of 107%.

Heatwave Advantages:
Our Vinyl and graphics are magazine quality, a minimum of 300 DPI, guaranteed for 5 years utilizing automotive ink that will not fade.

Lowest Cost Per Thousand Impressions (CPM) in the advertising industry.

Ads are reusable and interchangeable - Reaching your customers where they live, work, play, and drive.

Increase Revenue While Lowering Your Overall Advertising Costs.

Each 2-sided mobile billboard reaches a minimum of 40,000 people per day, 800,000 per month and 9.6 million impressions per year.

The possibility for your Firm to achieve similar or even greater results can be determined. Quickly explore the possibilities. If you want to be “Top of Mind” When People are in need; Then we need to talk.

David A. Hackbart
866-497-0313

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