Comments on: Lawyer Advertising - What Media To Use http://www.lawyer-advertising-blog.com/2005/02/08/where-should-lawyers-advertise/ Lawyer Advertising Blog - Articles on Law Firm Advertising & Branding, Lawyer Advertising Ethics, Attorney Advertising on TV, Radio, Billboards, Yellow Pages, Internet; 1-800 Lawyer Advertising Vanity Phone Numbers, Lawyer Marketing and more. Fri, 29 Aug 2008 05:09:33 +0000 http://wordpress.org/?v=2.2.2 By: Paul Kingman http://www.lawyer-advertising-blog.com/2005/02/08/where-should-lawyers-advertise/#comment-389 Paul Kingman Tue, 20 Jun 2006 21:26:00 +0000 http://www.lawyer-advertising-blog.com/2005/02/08/where-should-lawyers-advertise/#comment-389 In most markets radio actually has a larger geographic coverage than their televison counterparts, especially 100000 watt FM's. Billboards actually complement radio better than televison go to arbitron.com. In many small markets there is no dominate newspaper, so it is not very efficient and it's core demographic is over 50. Readership is down and advertising rates up. Ask them about advertising size noting scores...bigger is not always better. The only true apples to apples comparison is cost per thousand. How much does it cost to reach 1000 people? In most markets radio actually has a larger geographic coverage than their televison counterparts, especially 100000 watt FM’s. Billboards actually complement radio better than televison go to arbitron.com. In many small markets there is no dominate newspaper, so it is not very efficient and it’s core demographic is over 50. Readership is down and advertising rates up. Ask them about advertising size noting scores…bigger is not always better. The only true apples to apples comparison is cost per thousand. How much does it cost to reach 1000 people?

]]> By: Rodney Boettger http://www.lawyer-advertising-blog.com/2005/02/08/where-should-lawyers-advertise/#comment-172 Rodney Boettger Thu, 06 Oct 2005 01:18:48 +0000 http://www.lawyer-advertising-blog.com/2005/02/08/where-should-lawyers-advertise/#comment-172 Dollar for dollar TV may be the first choice, however it may not be the best choice. Lawyers deal with customers in very specific situations. Unfortunately TV advertising is just a larger net to catch a small number of fish. Most lawyers do better by educating the community on what it is they do specifically. This can be done through a local free seminar or Chamber meeting. Another way would be a tele-seminar where people could just call in to the conference. This also allows the lawyer to capture prospect information and send a recording or transcript of the seminar. The most effective way would be to joint venture with another business that targets the same customers as your law firm. Dollar for dollar TV may be the first choice, however it may not be the best choice.

Lawyers deal with customers in very specific situations. Unfortunately TV advertising is just a larger net to catch a small number of fish.

Most lawyers do better by educating the community on what it is they do specifically. This can be done through a local free seminar or Chamber meeting.

Another way would be a tele-seminar where people could just call in to the conference. This also allows the lawyer to capture prospect information and send a recording or transcript of the seminar.

The most effective way would be to joint venture with another business that targets the same customers as your law firm.

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