Advertising and marketing costs more than money. It costs your time. Additionally, lawyers have to work harder and more efficiently to earn the same legal fees of years ago.
Advertising efforts can be delegated to an advertising agency but you still need to spend your time overseeing your advertising campaign. If you have no idea what you’re agency is doing you’re doomed for failure.
With TV advertising becoming more difficult, marketing becomes even more important. Although less expensive than advertising, marketing costs a lot more of your time. With increased marketing, you’ll get more cases and need more time. It’s a vicious circle.