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Can You Afford to Drop the Yellow Pages?

Kirkpatrick Creative, an advertising agency representing law firms, says probably not.

Not surprisingly, it seems that print yellow page phone books still work. Usually, when a new form of media arrives on the scene, it doesn’t replace another form of media but just adds another dimension.

One caveat is that I’m not sure how long yellow page phone books will continue to be printed. But as long as they are printed, they will probably still work.


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Does Your Customer Service Kill?

Is your law firm really going to extremes when providing customer service to your clients?  This lawsuit funding company does.

The video below shows a testimonial on a TV commercial from a company providing lawsuit funding to personal injury accident victims.

The accident victim tells just how far they went for him.  At 0.46 seconds, he says “…They killed a man. They helped me out.”

Now, that’s customer service!  He didn’t say whether it was the defendant who was killed.

Actually, I believe he really said “they kill it man. They helped me out.”, but it doesn’t sound like it.


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The Ever Changing Face of Advertising

Amazon.com, Inc. announced a deal with filmmaker Woody Allen to write and direct his first television series for Amazon Prime’s Instant Video streaming service.  The deal is a further commitment to distribute video content by Amazon since it started just over a year ago.

But is it a commitment to get more viewers or sign up more members for Amazon Prime?  Costco makes most of it’s profit from the membership fee and Amazon also charges a fee for Prime which brings more business to Amazon.


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Rule Against Advertising Past Results is Past

Lawyers in Florida can now advertise past results in their advertising. The rules prohibited using past results in lawyer advertising in indoor and outdoor display, television and radio. However, a federal court held that the state ethics rules were unconstitutional and in violation of the First Amendment.

The rules weren’t just thrown out. They were blasted out. Read Larry Bodine’s article at LawPracticeAdvisor to find out just how embarrassing this was to the Florida Bar.
The ruling was a devastating blow to the Florida Bar and every other state attempting to regulate lawyer advertising with many rules which often seem unconstitutional.


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Marketing Your Law Firm With Social Media

Law firms are marketing legal services with social media including Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and others.
Are you feeling left behind because you don’t have the time to interact with all of these social media sites?

The question is do you really need to market your law firm on all of the social media sites or even on any of them. After working on cases and speaking with clients all day, do you really want to share content and interact with followers on Facebook, Twitter, LinkedIn, and Google+?


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How Clients Search on the Internet

Potential clients are searching for lawyers on the Internet using longtail keywords. FindLaw found that longtail keyword searches where someone was looking for a lawyer accounted for 32% of all searches.  67% were less valuable research queries using regular keywords, such as “DUI laws in Texas”.

What’s the difference between a regular keyword, keyword phrase or Longtail keyword? A keyword could be “lawyer” while a keyword phrase could be “personal injury lawyer” or “Dallas personal injury lawyer”. FindLaw refers to this as a Head-Term query.

A longtail keyword is much longer and likely includes information pertaining to the searcher’s circumstances, such as “lawyer for drunk motorcyclist hit by a car in Dallas”.


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