Video marketing is very different than a TV commercial. A TV commercial is usually a 10, 15 or 30 second advertising spot while video marketing is a longer video commonly used for marketing on a website and social networks like Youtube, Facebook and Linkedin.
Videos made for marketing have entirely different goals, messages and lengths. As with TV, the message is crucial. The message in a video must engage the viewer. Fail that and you wasted your money.
The inspiration for this article was an article I read, written by a producer of attorney videos. He described the 3 elements to consider when producing lawyer marketing videos.